Privacy Policy


This Privacy Policy sets out how Brand Boutique Lawyers Pty Ltd trading as INKSE (“INKSE”, “we”, “us” “our”) collects, uses, and safeguards the information you provide us when you visit our website ( (the “Site”),or use the services we provide on the Site (the “Services”). This Policy also explains the choices you have regarding our use of your information. Any personal information will be processed in compliance with current applicable laws on privacy and with any specific local regulations applicable from time to time.


For the purposes of this Privacy Policy, personal information means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

We collect the following categories and types of personal information
  •     • Identifiers, such as your name, email, postal address, account name, birth date and phone number;
  •     • Financial information, like your credit card number or debit card number you’ve used in a transaction with us, bank account information and transaction records;
  •     • Body size and style preferences;
  •     • Commercial information, like products you purchased, considered, or viewed on our Site or in our stores;
  •     • Internet activity, like your online identifier, IP address, browsing history, search history, click history, information about how you navigate within our Services and which elements of our Services you use the most;
  •     • Information about your equipment used to access the Site (such as hardware model, operating system type);
  •     • Personal location information (including itinerary information, precise location information, latitude and longitude); and
  •     • Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences and characteristics.


  • • Log data. Our servers automatically record certain information sent by your browser, such as your web page or resource request, your IP address or domain names of the computers you use, your referring/exit URLs, your browser type and operating system, and the date and time of your request, and other parameters concerning your operating system and environment. We also collect your search criteria and shopping history.
  • • Cookie data. We use cookies and similar tools to enable the functionality of our Site and Services, to assess and improve our Site and Services, and to deliver more tailored content to you. For more information on cookies, see the section below titled “What Cookies We Use And Why”.


We collect and process your personal information on GCP Servers Globally when you:
  • • Visit our Site. When you visit our Site, we collect your internet activity. We collect this information so that we may:
    • o Measure and provide you with optimized targeted advertising
    • o Conduct data analytics
    • o Improve our Services
    • o The legal basis for this processing is your consent and you can revoke your consent at any time by clearing cookies on your device (see How to Opt Out of Cookies, below) and then selecting ‘opt out’ when the cookie banner represents on your device or by clicking the unsubscribe link on the footer of our marketing emails.
  • • Make a purchase
    • o If you make a purchase on our Site, we collect your identifiers, financial information, commercial information, internet activity, and inferences from those categories.
    • o When you make a purchase either on our Site we collect this information so that we may:
      • •Communicate with you and receive, process, confirm, send, and track your order and requests, as well as associated activities such as administrative management of the contract, payment processing and fraud prevention
      • •Provide you with an optimized customer experience
      • •Inform you of our new products and offers and conduct direct marketing activities
      • •Safeguard against fraudulent purchasing activity
      • •Communicate with you regarding gifts and special offers
    • o When you check out as a Guest, we will maintain your identifiers, purchase history and style preferences. If you create an account at a later date, your past guest purchases will be visible in your account. – Must be authenticated to purchase a product on our website
    • o The legal basis for this processing is performance of our contract with you.

  • Contact Us. When you contact us by phone, email, WhatsApp, brand social accounts, or by live chat, we collect your identifiers, inferences from this category of information, and any other information you would like to share with us. If available, we also collect your internet activity information and commercial information. We collect this information so that we can:
    • • Communicate with you concerning your questions, comments, or concerns
    • • Troubleshoot where necessary, diagnose technical and service problems, and address any issues you have with our Site or Services
    • • Provide personalized Client Services support
    • • Process returns.
    • • The legal basis for this processing is performance of our contract with you.

    Create an account with us. When you create an account, we collect your identifiers, so that we may:
    • • Create and manage your user account
    • • Maintain your purchase history and style preferences
    • • Provide you with access to services such as our wish list or leaving items in your bag
    • • The legal basis for this processing is performance of our contract with you.

    Apply for employment. When you apply for employment, we collect your identifiers, employment information, your education information, and any other information you decide to share with us. We collect this information so that we may communicate with you and assess your qualifications for the position for which you applied. The legal basis for this processing is the processing is necessary to perform a contract or to take steps at your request before entering a contract.

    Signing up for our marketing emails. When you sign up for our marketing emails, we collect your identifiers, so that we may send you newsletters. The legal basis for this processing is your consent and you can revoke your consent at any time by unsubscribing from the footer of our marketing emails or emailing

    Maintain and improve our business, Site, and Services. To maintain and improve our overall business, we collect your identifiers, commercial information, and internet activity information. We collect this information so that we may:

    • • Administer our Site and improve our Site usability
    • • Track user movements on our Site
    • • Gather broad demographic data for aggregate use for benchmarking and marketing.
    • • The legal basis for this processing is our legitimate interests in improvement of the Services.

    In the processing of your personal information, we may also use your personal information to defend our rights and the rights of others, to efficiently maintain our business, to comply with the law as, and for other limited circumstances as described in How We Share Your Information.


“Cookies” are small pieces of text sent to and stored by your web browser by a website you visit. We place and store cookies for multiple purposes. Cookies enable us to personalize your viewing experience. When you revisit our Site, we can recognize you by the cookie and customize your experience at the Site accordingly. For example, we use cookies to track Site usage and traffic patterns, prevent fraudulent activity or improve Site security, and assess the performance of the Site.

To enable and improve your browsing and user experience and to offer you live chat services on our Site, we use cookies and similar tools for the purposes described in the table below:
  • • Required: These cookies are required for making use of the Services. These cookies include security cookies to authenticate users, prevent fraudulent use, and protect user data from unauthorized parties as well as session cookies that remember your log-in session so you can move easily within the Services.
  • • Functional: These cookies record some of your activity on the Services as well as information about your device, such as what browser you are running and what pages you access. This information helps us and our third party service providers diagnose server and software errors, and in cases of abuse, track and mitigate the abuse.
  • • Analytics: Our service providers, including Google use cookies as part of their tools. These cookies allow our service providers and us to recognize and count the number of users of the Services, to see how users move around the Site, and how they engage with different functions, including usage statistics, when they are using the Services. This helps us improve the way our Services work, for example by making sure our users are finding what they need easily.
  • • Marketing and Advertising: Our advertising providers use cookies and web pixels to identify and store behaviors that users take when visiting our Site (such as pages visited and search terms used). These cookies are used in order to: (i) identify you as a prospect for our Services; (ii) deliver advertisements that are more relevant to you and your interests; (iii) limit the number of times you see an advertisement as well as (iv) help measure the effectiveness of the advertising campaign. If a user engages with our content, their behavior on our Site is used to present them with targeted advertising based on their interests. This means that after you are done browsing our Site you may see some advertisements about our Services elsewhere on the Internet. For more information on how to opt out of advertising cookies, please see below.
We also use pixels and tags to understand user trends so that we can provide an optimal browsing and shopping experience for our customers. Through these trackers we also process click through information from our marketing emails to our Site.
  • • Facebook Pixel. We use Facebook Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our website by clicking on the Facebook ad. The Facebook Pixel stores a cookie on your device to enable us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the information collected through the Facebook Pixel. However, the information collected via the Facebook Pixel, on our website as well as other websites on which Facebook Pixel is installed, is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy. The Facebook Pixel also allows Facebook and its partners to show you advertisements on and outside of Facebook. Such sharing may be deemed a sale under the California Consumer Privacy Act. You can opt-out of displaying Facebook ads and sharing by visiting your Facebook Ad Settings, and you can clear and control the information third parties share with Facebook in your Off-Facebook Activity ( page. If you do not have a Facebook account, you can opt-out of Facebook ads through the Digital Advertising Alliance here. For European users, please visit the European Interactive Digital Advertising Alliance.
  • • Google Analytics. We use Google Analytics to collect information on your use of the Site to improve our Site. In order to collect this information, Google Analytics may set cookies on your browser, or read cookies that are already there. Google Analytics may also receive information about you from applications you have downloaded that partner with Google. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to our Site or to another application which partners with Google is restricted by the Google Analytics Terms of Use and the Google Privacy Notice available here. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on for Google Analytics which can be found here.


Behavioral or Interest-Based Advertising Generally INKSE does not presently use Ad Choices. To learn more about the use of your information for behavioral advertising, visit the Digital Advertising Alliance or the Network Advertising Initiative. Some mobile devices provide options to opt out of behavioral advertising, such as the “Limit Ad Tracking” setting on iOS devices or setting to “Opt out of Interest-Based Ads” on Android devices. Please note that these actions will not opt you out of being served advertising. You will continue to receive generic ads. Google Analytics

See for information about how Google uses the information provided to Google Analytics. You can control the information provided to Google and opt out of certain ads provided by Google by using any of the methods set forth here or using the Google Analytics opt out browser add-on here.

Facebook Pixel

You can opt-out of displaying Facebook ads by visiting your Facebook Ad Settings, and you can clear and control the information third parties share with Facebook in your Off-Facebook Activity page. For European users, please visit the European Interactive Digital Advertising Alliance.

Cookie Settings

You may limit the collection of your information through cookies by opting-out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether to accept it. To find out how to see what cookies have been set on your computer or device, and how to reject and delete the cookies, please visit: However, please note certain features of the Site may not work if you delete or disable cookies, such as our Live Chat service. You can use the browser that you are using to view this Site to enable, disable, or delete Cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Each web browser is different. For information on reviewing or deleting cookies from specific browsers, click on the appropriate browser: Firefox, Firefox IOS, Firefox Android, Safari, Safari Mobile, Chrome, Internet Explorer, Microsoft Edge, Opera.

If you reset your web browser to refuse all cookies or to indicate when a cookie is being sent, some features of the Site may not function properly.

If you choose to opt out, we will place an “opt-out cookie” on your computer. The “opt-out cookie” is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for some cookies that are important to how our websites and mobile apps work (“essential cookies”). If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return and update your preferences.


We may share your personal information with our service providers and other third parties as described below:
  • • Advertising partners. We may share your identifiers, commercial information, internet activity, and inferences regarding the described categories with our advertising partners. We share this information so that we may:
      o Deliver more relevant ads and promotional messages to you and understand your interests and preferences so that we can deliver relevant advertisements to you.
  • • Service Providers. We may share your identifiers, financial information, internet activity information, commercial information, and inferences regarding the described categories of information, with our service providers (including our website developers, IT services, email marketing platforms, social media reporting tools, financial institutions, and distribution and delivery services) to perform services for or on our behalf. We share this information in order to perform marketing activities and back in stock notifications, conduct surveys, validate your employment application, deliver your order, notify you with updates regarding your order, and trouble shooting. The legal basis for this sharing is our legitimate interest in providing the Services more efficiently.
  • • Corporate Reorganization. In the event we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, your personal information would be part of the assets shared with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. If we undergo bankruptcy or liquidation, personal information would be part of the liquidation assets and we would share it with third parties in the course of such proceedings. The legal basis for this is our legitimate interest in carrying out our business operations.
  • • For legal purposes. We will share personal information where we are legally required to do so, such as in response to court orders, law enforcement or legal processes; to establish, protect, or exercise our legal rights or contractual obligations; to defend against legal claims or demands; to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person; or to comply with the requirements of any applicable law. The legal basis for this processing is compliance with a legal obligation applicable to us, our legitimate interest in compliance with other laws applicable to INKSE and our legitimate interest in the protection of the rights of others.
  • • With Your Consent. Apart from the reasons identified above, we may request your permission to use or share your personal information for a specific purpose. We will notify you and request consent before you provide the personal information, or before the personal information you have already provided is used or shared for such purpose. You can revoke your consent at any time.


We make all reasonable efforts to ensure that your personal information is stored securely, both in electronic and physical form, and otherwise protect it from misuse, interference and loss caused by unauthorized access, modification or disclosure with security measures such as access controls. Our employees and agents are obliged to treat any personal information held by us confidentially.

Please be aware that no method of transmission over the internet, or method of electronic storage is 100% secure, therefore, we cannot guarantee absolute security. If you have any security questions, please contact us at the Contact Information below.


You can request deletion of your account by contacting us at

We will retain your personal information until the earlier of (i) the information is no longer necessary to accomplish the purpose for which it was provided; or (ii) we delete your information pursuant to your request. We retain your personal information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations and/or as necessary to protect our legal rights or for certain business requirements. Below are some more specific reasons we would retain some data for longer periods of time:
  • • Security, Fraud & Abuse Prevention. For example, to protect you, other people, and us from fraud, abuse, and unauthorized access.
  • • Financial Record-Keeping. When you make a payment to us we are often required to retain this information for a longer period of time for purposes of accounting, dispute resolution, and compliance with tax, anti-money laundering, and other financial regulations
  • • Comply With Legal or Regulatory Requirements. To meet any applicable law, regulation, legal process or enforceable governmental request, as required to enforce our terms of service, including investigation of potential violations
  • • Direct Communications With Us. If you have directly communicated with us, we may retain reasonable records of those communications.

Even if you delete your account or personal information, please keep in mind that the deletion by our third-party providers may not be immediate and that the deleted information may persist in backup copies for a reasonable period of time.


Marketing. We may use your identifiers to provide you with relevant consumer information, notify you of products, and offers that may be of interest to you. You must opt in to receive these communications, but if you change your mind, you may opt out of receiving all marketing information from us at any time. You can do this by:
  • • Following the instructions at the bottom of our Newsletter communications
  • • Login to your online account to manage our marketing communications
  • • Contact Client Services to remove you

It may take up to 48 hours for your status to be updated on our systems. Your Rights Under the Australian Privacy Act

In accordance with the Australian Privacy Act you have rights to access your personal information, correct your personal information, opt-out of direct marketing and make a complaint if you believe your personal information has been mishandled.

If you are concerned about how we have handled your personal information, please let us know and we will try to fix it. Please contact the “Privacy Officer” at,. To request access to or erasure of your information, please contact We will respond to you within 30 days.

If you are not satisfied with how we have handled your complaint, you can ask us to review your complaint or you can contact the Office of the Australian Information Commissioner.

Your Rights Under the General Data Protection Regulation

If our processing of your personal data is subject to the European Union General Data Protection Regulation 2016/679 (GDPR), you have the following rights under the GDPR:
  • • Right to Access. You have the right to ask us for copies of your personal information. This right has some exemptions, which means you may not always receive all the personal information we process.
  • • Right to Rectify You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • • Right to Erasure. You have the right to ask us to erase your personal information in certain circumstances.
  • • Right to Restrict Processing. You have the right to ask us to restrict the processing of your personal information in certain circumstances. See Your Choice With Respect To Your Personal Information for additional ways you can restrict processing of your personal information.
  • • Right to Object to Processing. You have the right to object at any time, for reasons arising from your particular situation, to processing of your personal information, which is carried out on the basis of our legitimate interests. See Your Choice With Respect To Your Personal Information for additional ways you can object to processing of your personal information.
  • • Right to Data Portability. This only applies to personal information you have given us. You have the right to ask that we transfer the personal information you gave us from one organization to another, or give it to you.
  • • Right to Lodge a Complaint. A list of Supervisory Authorities is available here.

To exercise these rights, please contact us at


We do not support Do Not Track (DNT). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.


This Site and our Services are not intended for individuals under the age of 18 years. If you are a minor, you should obtain the consent of your parent or legal guardian prior to providing your personal information. If we discover that we have collected personal information about a minor without the prior consent of a verifiable parent or legal guardian, we will de-activate the minor’s account and delete the information.


This Privacy Policy may be updated and changed from time to time. We will post the new Policy on the Site and will indicate the date it goes into effect. If the changes materially affect your rights, our Site will contain a special notice about the changes and, if required by law, will prompt you for your consent for certain changes. Each version of this Privacy Policy will be identified by its effective date, which you can find at the bottom of this Policy.


If you have any questions or comments about our privacy practices, you can contact us at:
Attention: The Privacy Officer
Last updated: November 10, 2023

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We acknowledge the Gadigal and Wangal people of the Eora Nation as the Traditional Custodians of the land on which we live and work in Sydney. We pay respect to the Traditional Custodians and First Peoples of NSW, and acknowledge their continued connection to their country and culture.

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